Learn How to Leverage PR's Most Polarizing Strategy

Newsjacking can be effective in generating earned media coverage, but in the age of cancel culture, it also requires a delicate balance. Missteps can lead to severe consequences. With social media platforms amplifying voices and facilitating swift collective action, even well-intentioned attempts to engage with a trending topic can backfire if not thoughtfully executed. 

This ebook explores the intersection of newsjacking and cancel culture, examining both its potential benefits and pitfalls, and shedding light on how individuals and organizations can successfully navigate this evolving landscape.

Download our ebook now to learn more about newsjacking, including:

• Misconceptions about newsjacking
• Keys to ethical newsjacking
• How to know if you're ready for newsjacking
• Proven tips for newjacking success